As an Indie
author, one of the questions I hear most often is "How can I help support
Indie Authors?" Without the backing of a publisher, being an author can be
super stressful. Everything falls on the shoulders of the author, which means
we spend as much time on things like creating ads and arranging marketing as we
do actually writing or engaging with our readers. It can be a LOT to take on,
so Indie Authors are always so grateful when readers want to help.
Personally
speaking, some of my greatest friendships are with readers. Without their help
and friendship, I'd probably still be floundering along, trying to figure it
all out myself. They're some of my biggest cheerleaders, and are always the
first to jump in when I'm overwhelmed with things to do. And let's be honest…I
work 12 hour shifts in a 911 Dispatch Center as a Supervisor, and have been
doing mandatory overtime since December (yeah…save me!). That doesn't leave a
lot of time for writing related tasks. Heck, it doesn't leave a lot of time for
life related tasks.
Like me, most
Indie Authors have a full-time job, a family, and a never-ending to-do list.
We're writing on a budget and trying to make the most of an ever-changing,
ever-confusing industry. And we are always grateful for every little bit of
help and support that comes our way.
Here are a few
ways you can help your favorite Indie Authors. And don't fret. Most of these
don't require spending money!
Read and Review – Reviews are a big
deal. On Amazon, for instance, in order for books to go out in Amazon's
marketing emails, the title has to have so many reviews. Books also have to
have so many reviews in order for the author to advertise on services like
BookBub. Most readers don't leave reviews, even if they loved a book. Taking a
few minutes to write a quick review on sites like Amazon can be such a huge
help. Reviews don't have to be long or profound, either.
Share their Work – Do you like a book or
an author? Share their work with your friends and family. Post about it on your
social media accounts. Heck, donate a copy of the book to your local library or
suggest it for your Book Club. Word of mouth goes a long way when you're
operating on a shoestring budget!
Buy the Book – Most Indie Authors make
less than 10k a year. Releasing a new book or doing a sale can be a huge
expense. Purchase a copy of their book on release day or during promotional
sales. Rankings really do matter when it comes to getting books in front of readers.
Grabbing a copy on release day helps give the book a boost, helping to put it
in front of other readers. Grabbing a copy for a friend during a promotional
sale is also a big help.
Ask to Help – A lot of authors aren't
great at asking for help. We're introverts by nature and feel bad when we ask
for assistance, even when it's really needed. Ask your favorite authors how you
can help them. Maybe they need members for their Book Launch Team. Maybe they
need Reviewers. Heck, maybe they just need someone to distract them from
setting their next book on fire. Let your favorite authors know that you're
ready and willing to help, and then follow through on the tasks you took on.
Join their Reader Groups – Reader groups
are really popular right now. Ask your favorite authors about theirs and join
in. Authors often post new book information, sales information, bonus content,
and a ton of other stuff to these groups. They also turn to their groups when
they need help with various tasks.
Join their Mailing Lists – If your
favorite author has a Mailing List, join it! Like reader groups, Mailing Lists
often get all the goods! They're also a great way to keep up with new releases,
sales, and events. I personally use mine to send out deals, exclusive content,
freebies, sale information, and giveaways.
Engage on Social Media – With Facebook
Pages having made the turn into "pay to play", you miss most of the
content authors post on their pages unless you regularly engage or they pay to
"boost" their post. Even if you like their page, if you don't
regularly engage, you don't see the majority of their content unless they pay
to boost it. Crazy, right? Like and share their posts, leave comments, drop by
and say hello…stay engaged so you see new content without your favorite authors
having to shell out even more money to reach you.
Say Hello – We love our readers and we
love chatting with you, but we're not always the best at engaging. Like I
mentioned earlier, we're introverts by nature, which means we sometimes need
others to come to us first. Otherwise, we feel like we're bothering you. Tag us
on social media, drop us an email, or send us a message. We promise we don't
bite!